Sunday, May 20, 2012

Beware!!! Hazardous People are Everywhere!

If you know me, you know that I have little tolerance for negative people.

I have learned through many life experiences that there are people out there who simply are M-I-S-E-R-A-B-L-E with their lives. These are the people that have the ability to suck the life right out of you. If you let them.

They can derail your dreams. Inhibit your progress. Make you as M-I-S-E-R-A-B-L-E as them. If you let them.

Lia Mack talks in her article "Removing Toxic People From Your Life" about some of the signs of these toxic types, and what you can do about them.

"There’s a lot of information out there about toxins and their lasting negative effects on our physical health. We all know about the detrimental effects of artificial preservatives, additives, pesticides, and the like. But what about the negative effect toxic people have on our heath?
Can encounters with toxic people effect our physical, mental, and emotional health? If so, how do we protect ourselves from further harm? Then again, we survivors always struggle with putting our own needs first…Is it selfish to remove toxic people from our life?
Before you answer that hard question, ask yourself one more: Could removing such people turn out to be life saving?
Emotionally toxic people can ravage us from the inside out. Yet, what exactly defines a toxic person depends on who you talk to. In my life, I’ve found toxic people are those who:
  • take and never give in return
  • constantly complain
  • gossips
  • puts others down
  • makes others feel guilty
  • can only criticize
What all toxic people have in common is that they always leave us powerless, vulnerable, and depleted. And for us, feeling this way for long periods of time is devastating to our physical and emotional health. All in all, toxic people don’t help us, they harm us.
Just as with toxins in our food and environment, to keep ourselves safe, toxic people need to be avoided whenever possible.
On my blog, I’ve shared what works for me to keep myself, my sanity, safe whenever I’m in the presence of a toxic person. Since then, I’ve shared it countless times and helped others remove toxins from their lives too. So, below, I’ve shared them again, with you.
Be forewarned, though. Some of these tips are going to be hard to swallow at first. But try them out for yourself anyway. See what works for you. So far, following these guidelines has helped me not only be toxic people free, but also stress free. What a life saver…
  • Walk Away
    Say, for instance, you are in a room full of people, and someone starts gossiping, ranting about this or that, complaining about anything and everything, and you know – you know – that no matter what you say, however eloquent, you will never change this person’s mind…just walk away. You do not have to be there to hear all of their negativity. Your presence is not necessary. They will rant and complain to anyone! Who says it has to be you anymore?Leave with your sanity intact! Save yourself!
    Here’s what you do: Stand up, totally calm, grab your children so they can escape too, and nonchalantly leave the room. Come back only when you know enough time has passed that everyone else in the room has argued ’till they’re blue in the face with the toxic person, to no avail, and the topic has been changed.
    Phew! You saved yourself from a toxic encounter!
  • Take Yourself Out of the Equation
    How about this…There was a huge misunderstanding between you and someone and, had it happened between you and a person capable of having a normal conversation, it would’ve been resolved in a calm, adult conversation. Except this is a toxic person. They do not know how to have a conversation. They only know how to yell, scream, belittle. Nothing is normal about them. Instead of coming to you with the problem, they’ve been gossiping to everyone how you did this and you did that, bad mouthing you to everyone and anyone who will listen. It doesn’t matter if what they say is false or true, take yourself out of the equation.
    Don’t play their game. Don’t stoop to their level. Don’t counter act all their assaults. Remove yourself. If need be, say your bit to the toxic person – just the facts – totally calm and firm, and then let it go. You did your part. You’ve cleaned yourself of the misunderstanding. Now, let it go.
    Chances are everyone else is just as fed up with this person as you are. Eventually, everyone will see that it’s just another one of this toxic person’s tirades and will start see your wise ways of getting out of the way. They too will remove themselves from this person’s path, seeing how calm and relaxed you are by no longer being involved with this toxic person.
    If they don’t, it’s not your problem. Take care of yourself.
  • Take Responsibility
    For your health! It’s your health. If you don’t take care of yourself, who will? No one. Are you going to continue to let this person shape your life for the worse? Allow yourself to feel the effects of their negativity so much that it is effecting your health? They take and never give.
    Who is to blame that this person is still in your life? Them? Nope, sorry folks. It’s no one’s fault but your own. They are always going to do what they do. But what they do to you is up to you. No one else.
    If you don’t want to be treated poorly, don’t allow it. Do what you have to do to take control of your life. If that means no longer engaging someone in a conversation because you know it’s going to turn sour, then don’t!
    If you know that just by being around a certain toxic person brings you down and causes you to feel horrible for days, weeks later, then limit or restrict your contact with that person.
    You are in charge of your life, of you. Don’t let others bring you down. You have to take care of your health so that you can take care of all the other things and people in your life you are responsible for.
    I know this is the hardest one to swallow, but it’s true. Just think about it. You are in charge of you. You need to take care of you. You. You. You!
So, there you have it. My own ways of dealing with the toxins in my life. What works for you may be different, as there are many ways in which you can save your sanity and your health.
If you have any of your own ideas and tips, please share! We can all use additional tools in our arsenal against our toxic common enemies…
That said, here’s to taking great care of ourselves and removing toxins from our life!"
Great article, Lia! Can you use some of these strategies in your life? I hope that this information has been helpful.

To a wonderful week!

Jodi Truscott

Tuesday, April 17, 2012

Please....Steal This Blog Post.....

First and foremost ~ a HUGE thanks to all who have (and will) vote for me as one of Sacramento's Most Valuable Bloggers ~ I'm truly honored.  

(You can see what I'm talking about here ~ CBS 13 Most Valuable Blogger Awards
 
I have a confession to make.....and actually if you know me it's a phrase you hear me say quite often: I'm not that creative.  Most of my blogs are not (gasp) original thoughts of my own!  Shocking ~ I know....    

In fact, much of the content, ideas and strategies that I share with my clients and those of you reading my blog postings is, in essence, "pilfered" from other sources.  What I am able to recognize, though, is "good stuff."  "Stuff" that is worth passing along to others to help them be successful in their business and/or their lives. 

Think of it this way:  if you have something to offer, and somebody "borrows" it to share - that's a form of flattery.  I'm going to share a bit of insight via a question posted (okay, borrow/steal) by Andrew Hannelly from TMG Custom Media:  Is Your Content Worth Stealing? See Andrew's Original Post here.

"I hope you steal this blog post.

There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure.
I actually want you to. Because that means I’ve done my job.

The Question and Answer Economy

Your audience has a series of ongoing questions that they must answer in order to do their job. Taking in to consideration what their problems may be can help formulate the types of solutions your readers might want to borrow from you.

Put yourself in their position and create content that helps them perform better at work. In other words, content they can steal.

Play to the thieves and you’ll win with everyone. Creating content worthy of being stolen will provide a great value to your readers – but it will also build you inbound links, gain you social media mentions, and increase brand awareness for those who do give credit where credit is due.

When you create content, ask yourself: would I steal this blog post?

Everybody’s Searching for Something

When people use the Internet to look something up they are typically in need of an answer. They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. They have specific questions, and need real answers. Your readers need lines for the script that is their workplace dialogue.  Most likely, they’re looking to make a case for something and they need back-up. They need something they can “borrow” on their trip to the conference room.
Your content should provide this.

What Type of Content Do People Want to Steal?

  • Statistics and research: Every PowerPoint presentation needs this, and many business decisions are based on having this on hand. Provide your audience with a numerical nugget they can use in their next presentation (Brian Solis is a master of this, among other things.)
  • Best practices and how-to: So your reader has buy-in on her next big idea, but is a little foggy on implementing such a complex technical endeavor. Give step-by-step instructions or best practices that solve a business issue that they can print out and send to their team. (Google made this theft-worthy guide to SEO here)
  • Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. Provide them an infographic they can re-sketch on a white board and earn coveted buy-in. (Matt at DataDial.net did a good job of this here.)
  • Case studies and examples: Articulating a roadmap to success is a lot easier when someone else has blazed the trail for you. Providing your readers with practical applications of how something has worked in the laboratory of the real-world gives them a story to sell (even if it isn’t quite theirs to sell) (Folk-hero Chris Pearson demonstrates this technique here.)
  • Powerful soundbites: There’s a reason advertising uses taglines and politicians use slogans: they are memorable, thought-provoking (the good ones are), and can pack a punch without a whole lot of text. Giving your reader a quote, an analogy, or a status-quo shattering statement can be exactly what they need to get the attention of their colleagues in their next strategic session. (Eric Fulwiler generates these on an almost daily basis on his blog.)
Not everyone is a thief, and not every thief is malicious. We just happen to live in a very fast-paced world and people are facing pressure to deliver quickly and people don’t always have time to scribble a “source” in their footnotes.

Play to that reality and deliver content worthy of being stolen.
You might not get direct credit, but between you and them, they know where they got it, and you better believe they’ll be back."

Have a wonderful Labor Day All!!! 

~ Jodi ~ 






Monday, March 12, 2012

The Green Fish Gets the Business or "Why Niche Marketing Makes My LifeEasier"

Which Fish Caught Your Eye???

I’m all about the Niche. 
(niche:  A distinct segment of the market)

I can tell you with a great deal of description who my “perfect”client is. I’ve learned this through years of practice and some disappointments along the way.  Curious?  Send me an email and I'll describe them to you.

For me, it just makes sense to spend my time and energy focusing on people who actually are a good fit to do business with me. This can depend on several factors, but more often than not, staying within your niche can save you a whole lot of drama, headaches and money.

So how does Niche Marketing work?  

Let's say you run a business where you offer music lessons for kids.  You post your business license information in the local paper and immediately your phone starts ringing.  Wow! You're quite popular, especially among the local publications. They all seem to be clamoring for your business.  

It's a tough decision!  Where to spend your very limited marketing budget....  

* Newspaper ads?
* Radio?
* Online advertising?
* Vendor events?
* Etc., etc..

NOW - ASK YOURSELF THESE BIG QUESTIONS:
  • Have I identified who my ideal client is?
  • Can I describe her/him to someone?
  • Where do they live?  Shop?  What types of services do they use?
  • What problem(s) do I solve for this person? 
  • Where will they be looking for me????  
  • How are the most likely to find me????

The answers to these questions will determine which way you proceed with your marketing efforts (and marketing $$$$). 

I'll leave you with these words of caution:  Despite what people tell you, there is no "One Right Way" to market your business.  Use the criteria above (aka The Questions) and make the decision that is best suited to you and your business.

Happy Niche Finding!